Innovation nation: Why Australia needs an innovation system | Business21C: "In particular, Terry Cutler and his team highlighted the role of people and organisations, and of strengthening innovation management inside organisations, including leadership and culture. The challenge now, with most innovation these days being non-R&D, is to promote new business models in niche markets and the successful adoption and diffusion of high performance work systems.
Why? Because innovation isn’t just about promoting science and technology. And nor is innovation policy just about better public research. It’s also about better organisations, organisations that can make use of research, something increasingly recognised as the challenge of ‘innovation absorption’. We need not only to be technology makers or technology takers, but also to be systems integrators, bringing together people and technologies in new ways."