Innovate and integrate: Report – Literature review

Innovate and integrate: Report – Literature review: "General theories and models of innovation diffusion

The work of Nutley et al. (2002) from the Research Unit for Research Utilisation, University of St Andrews in the UK, provides a comprehensive conceptual synthesis of the key ideas, models and implementation implications drawn from the adoption and diffusion of innovations literature. The paper provides a thorough overview of major theorists and provides an analytical review of innovation research contained within a four-part framework:

1. types of knowledge
2. types of utilisation
3. models of process
4. ways of seeing.

It also summarises the factors drawn from the literature review which affect the likelihood that a particular innovation will be adopted. These factors are innovation attributes, adopter characteristics, environmental/context characteristics, the characteristics of those promoting the innovation and communication channels."